Wednesday, July 11, 2012

The Secret To Articulating Your Value


What do you need to land a great job? 
* An impressive qualification 
* An attractive resume 
* A remarkable appearance 
* For students pursuing education online, an online degree from an accredited online university.

Is that all? The answer is a big NO. These days, apart from the things listed above, you need to identify and define your value as a prospective employee in a powerful, striking way. In other words, you need to craft and articulate your personal value proposition. A value proposition is a statement that should be on your lips when you give an interview, should be present on the top of your bio and of course your LinkedIn/Facebook/Twitter profile.
A good value proposition should be able to differentiate you from others while defining how you are perfect for a specific set of potential target market (a.k.a the organization to which you are applying). It should define your mission and unique skill set. For example, if you are applying to an organization that values employee's proficient in the area of Software Development, you can differentiate yourself from other candidates by talking about your online degree from an Accredited online university and how facilities such as an online classroom further improved your knowledge related to software which is ultimately relevant to your field.
A value proposition should: 
* Identify what sets you apart and state your mission 
* Describe who you are and what you can offer 
* Portray your unique points and skills

So, how do you articulate your value proposition? 
To create a value proposition you need to identify your target market first. Next, you need to identify what distinguishes you from the competition and how your target market can benefit from you by taking your services. Once you have identified these points, you need to articulate them in a concise and powerful statement. 
While creating your value proposition, you should also consider the following points:

* What are my distinguishing factors? (Students enrolled at online universities have the advantage of an additional skill set, i.e. the extensive use of different software, that they can talk of as a distinguishing feature) 
* What qualifications and expertise do I possess? 
* What is my unique skill set? 
* Why would someone be interested in taking my services? 
* What solutions can I offer to their problems? 
* Why should they choose me? (Give reasons why you should be chosen) 
* Take the help of your friends, colleagues and bosses to answer these questions. They might provide you with some valuable information about you which you might not be aware of.

Finally, below are the most important factors to be considered while crafting a value proposition:
1. Keep it concise and simple. 
2. Avoid confusing terms. 
3. Share your point of view. 
4. Be specific and positive 
5. You should be able to have people ask 'Tell me more'. 
6. You should leave a favorable impression on your listener, such that they begin to consider you as a potential asset to the organization. 
All the best in crafting a powerful value proposition and defining your true worth!
About MUST University
If you are considering online universities, check out MUST University- the largest accredited online University. With presence in over 180 countries, 2500+ faculty members, 16 schools and colleges, and 71 fields of study, MUST University has become the first choice of students for an online degree. MUST University have a global presence in over 6 continents and students from different backgrounds join the University to achieve their goals.

If you are also thinking about advancing your career with an online degree from an accredited online University, look no further than MUST University.

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